DoItFor.LifeHi, I'm Eugene. I use this product every single day.
Serial entrepreneur · Ex-CEO of MAPS.ME (150M users) · Ex-CMO of LitRes (23M users)
I set up an AI assistant for myself and fell in love with how much it could handle. Then I built one for my wife's business — she'd never touch the technical setup on her own, but the AI changed how she works. That's when I knew: this needs to exist for everyone, not just engineers.
How this started
This idea didn't come from market research. It came from my own living room.
Here's what actually happened. I installed a powerful AI agent called OpenClaw on my personal computer. I was immediately excited by how capable it felt. But as an engineer, I knew running it on my personal machine wasn't secure enough.
So I moved the setup to a secure virtual machine. I connected my Google Drive, my email, and a few other services, and started giving it complex, real-world tasks. The results were amazing. But occasionally, the AI would get stuck or break, and I'd have to jump into the terminal and write code to recover the environment.
Then I created a second virtual machine for my wife, Katrina. She runs Boho Coats, a Shopify and Etsy business. I connected her store, her production tools, and her shipping systems.
Katrina never touched the technical side. I handled all the setup, the security, and the maintenance. She just gave the AI tasks, and it did them.
That was the lightbulb moment. The AI is incredibly powerful for real small-business use. But the burden of setting up servers, securing data, and fixing things when they break is way too complex for most people. If I could give people the full power of this AI but completely remove the technical headache — that would change how small businesses operate.
A note from me
If you run a small business, you already know the trap. You start a company to do something you love, and you end up spending half your week trapped in your inbox, following up with people, and doing routine admin work. It eats your week, one tiny task at a time.
I've been building software for 25 years, and I love solving problems. When AI started getting genuinely smart, I realized we didn't just need better dashboards or tools that suggest how to write an email. We needed something that actually does the work.
I built DoItFor.Life because I needed it myself. I wanted an assistant I could trust to handle the repetitive things so I could focus on building.
I'm an engineer first. I don't believe in hype, and I know that for a business owner to trust an AI, it has to be secure, isolated, and reliable. That's exactly what I've built. I'm really excited to share it with you.
Eugene Lisovskiy
Founder, DoItFor.Life
Pahoa, Hawaii
What I've built before
I've spent my career at the intersection of engineering and growth. Here's the short version.
My engineering roots
I started coding in 2000 and graduated from MPEI (Moscow Power Engineering Institute) in radio physics engineering. For my diploma thesis in 2005, I built a C++ program that analyzed ECG heart signals captured through a computer's line-in port — three electrodes, two hands and one leg, and the software could diagnose heart conditions in five minutes using pattern analysis. That was genuinely progressive for 2005.
By 2004 I had also built a PHP/MySQL CRM system and sold it to three companies. I eventually moved into product and marketing leadership, but the engineering mindset has driven everything I've built since.
Defending my diploma thesis at MPEI, February 2005
MAPS.ME — the #1 offline travel maps app globally
I led the product from 30 million to over 150 million installs, reaching 60 million annual active users. We took revenue from zero to $3M ARR, hitting #1 in the Travel category in 154 countries. In 2020, I led the product through a $20M acquisition.
LitRes — the #1 e-book platform in Russia & CIS
When I joined, we had 300,000 users and $50K in monthly revenue. We grew that to 23 million users and $15M ARR. I built a recommendation engine that drove 18% of the company's total revenue and an automated ad system that generated over 5 million ads.
Level Up App Factory
Today, I run an AI-first app factory from Hawaii. Every app I build has AI embedded into its core. Alongside DoItFor.Life, I'm building BookScout, Vision Studio, and Deep Research.
MoikaMoika & OpenPlaceReviews
Co-founded MoikaMoika (carwash booking, acquired 2018) and OpenPlaceReviews (decentralized reviews, pivoted to open source).
Why my background matters here
You might be wondering why my resume matters if you just want an AI to clean up your inbox.
The honest answer is: trust. If you're going to connect an AI to your email, your Google Drive, or your Shopify store, you need to know who built it and how it's built.
I'm not a weekend coder who discovered AI last year. I'm a software engineer who has been building and scaling digital products for 25 years. I know what real security looks like. I know how to handle scale, because I've managed products used by 150 million people.
With DoItFor.Life, every user gets their own dedicated, isolated virtual machine. Your data isn't mixed with anyone else's. The system monitors itself and auto-heals if something goes wrong. I built it this way because it's exactly how I want my own data, and my wife's data, to be treated.
How the AI actually works
I believe in being transparent about the technology. No “proprietary AI” hand-waving.
Your own private cloud computer
Every user gets a dedicated private cloud computer. For technical users, it runs on an isolated virtual machine (VM).
Powered by OpenClaw
OpenClaw gives the assistant its action-taking core. We manage the model stack and recovery layers so it stays practical for real business work.
Auto-healing & monitoring
If something breaks, the system detects and recovers automatically. I personally monitor and improve the experience every week.
What it doesn't do (yet): DoItFor.Life works best with Google Workspace, Shopify, and Etsy today. Support for more platforms is coming. It's not a general-purpose AGI — it's a focused assistant for real business tasks.
Speaking & recognition
Judge at UC Berkeley AI Hackathon
With Andrew Chen (a16z) at TechWeek LA, 2022
15+ talks at conferences including Google Think Mobile, Epic Growth Conference, and the St. Petersburg International Economic Forum (SPIEF).
Judge at the UC Berkeley AI Hackathon and ABBYY mABBYlity Hackathon alongside executives from Google, Sberbank, and Yandex.
Featured in VentureBeat, Entrepreneur, HackerNoon, and iTech Post.
Family
I live on the Big Island of Hawaii with my wife Katrina and our newborn son. I'm also a father of two more boys, 16 and 25. When I'm not coding, I'm usually playing basketball, volunteering for OpenStreetMap, or just enjoying the island life.
With my older sons
With Katrina and our youngest in Hawaii
Connect with me
Best way to check my background and say hi.
Open profile →YouTubeMy YouTube channel
Talks, product updates, and behind-the-scenes.
Visit channel →Level Up App FactorySee everything I'm building
DoItFor.Life, BookScout, Vision Studio, Deep Research, and more.
Visit factory →Have a question? Want to share feedback? I read every message.
help@doitfor.lifeReady to try DoItFor.Life?
If the story above sounds like the kind of product you want behind your business, start the 7-day trial and see how the assistant fits into your real workflow.